---
title: "Jell-O’s Retro Rebrand May Just be the Smartest Design Move of the Year"
url: "https://www.edition1.co.uk/website-news-feed/design/jell-os-retro-rebrand-may-just-be-the-smartest-design-move-of-the-year"
type: "website_news_feed"
published: "2023-07-31T16:26:18+01:00"
modified: "2023-07-31T16:26:18+01:00"
author: ""
---

The new logo design aims to capture the nostalgia and inherent lightheartedness of America’s former favorite dessert product.