Tourism logos are all about universal appeal. To be successful, they must be impactful, memorable, and, above all, inclusive of people from different regions. Some countries simply create separate logos for different parts of the world. Others choose to eliminate typography altogether, instead opting for a simple icon or graphic. Unfortunately, this approach often results in an unrecognizable logo that is impossible to link to a specific country or city without prior knowledge – a poor strategy for a nation trying to drum up tourism.